Brand Leadership (Paperback)
  • Brand Leadership (Paperback)
zoom

Brand Leadership (Paperback)

(author), (author)
£9.99
Paperback 368 Pages
Published: 01/10/2009
Email me when available

Stay one step ahead and let us notify you when this item is next available to order

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty.

David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.

Publisher: Simon & Schuster Ltd
ISBN: 9781847398352
Number of pages: 368
Weight: 248 g
Dimensions: 198 x 130 x 24 mm

You may also be interested in...

The Challenger Sale
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
Marketing Strategy and Management
Added to basket
£64.99   £15.48
Paperback
Growth Hacker Marketing
Added to basket
Marketing For Dummies 3e
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
A Technique for Producing Ideas
Added to basket
Marketing in easy steps
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Sales for Non-Salespeople
Added to basket
Neuromarketing For Dummies
Added to basket
Building Strong Brands
Added to basket
Brand Gap, The
Added to basket
£21.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.