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Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods (Paperback)
  • Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods (Paperback)
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Brand Integrity: Strategies for Fighting Contraband and Counterfeit Goods (Paperback)

(editor), (editor), (editor)
£51.00
Paperback 187 Pages / Published: 16/04/2012
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This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.

Publisher: American Bar Association
ISBN: 9781616320881
Number of pages: 187
Weight: 158 g
Dimensions: 229 x 152 x 16 mm

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