Brand Equity and Advertising: Advertising's Role in Building Strong Brands - Advertising & Consumer Psychology (Hardback)
  • Brand Equity and Advertising: Advertising's Role in Building Strong Brands - Advertising & Consumer Psychology (Hardback)
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Brand Equity and Advertising: Advertising's Role in Building Strong Brands - Advertising & Consumer Psychology (Hardback)

(author,editor), (author,editor)
£61.50
Hardback 384 Pages / Published: 30/06/1993
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Publisher: Taylor & Francis Inc
ISBN: 9780805812831
Number of pages: 384
Weight: 794 g
Dimensions: 241 x 165 mm

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