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Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals (Hardback)
  • Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals (Hardback)
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Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals (Hardback)

(author)
£59.99
Hardback 405 Pages / Published: 19/10/2015
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This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a `glocalized' world.

Publisher: Springer International Publishing AG
ISBN: 9783319194813
Number of pages: 405
Weight: 7627 g
Dimensions: 235 x 155 x 24 mm
Edition: 1st ed. 2015

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