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Brand Avatar: Translating Virtual World Branding into Real World Success (Hardback)
  • Brand Avatar: Translating Virtual World Branding into Real World Success (Hardback)
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Brand Avatar: Translating Virtual World Branding into Real World Success (Hardback)

(author)
£38.00
Hardback 187 Pages / Published: 27/02/2009
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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Publisher: Palgrave Macmillan
ISBN: 9780230201798
Number of pages: 187
Weight: 457 g
Dimensions: 235 x 155 x 16 mm


MEDIA REVIEWS

'A fantastic handbook for navigating the uncharted waters of virtual marketing and branding.' - Chet S. Ross, Director, SCORE (R) Arizona District

'Virtual Worlds and social networks are 21st Century versions of 1960s mind-expanding drugs, but they are expanding more than just the mind. They are restructuring the fundamental emotional DNA of a new generation of consumers. Alycia de Mesa's new book, Brand Avatar, is an essential primer for all marketers and agencies that need to understand the immersive virtual experiences that are society's' most important new frontier.' - Jack Myers, Author 'Virtual Worlds: Rewiring Your Emotional Future'& Media Futurist

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