Boseman: Strategic Management - Text & Cases: Text and Cases - Series: Wiley Series in Management (Paperback)G O/P BOSEMAN (author)
Paperback 808 Pages / Published: 30/09/1987
- Not available
Assuming a background in management, marketing, finance, accounting and economics, this book introduces the reader to the basics of strategic management focusing on three approaches: text, cases and practical insights from the real world. Six concise chapters cover the strategic management process organized around a conceptual model presented in the first chapter. Cases cover strategic management problems in a broad range of industries and focus on various aspects of the strategic management framework.
Publisher: John Wiley and Sons Ltd
Number of pages: 808
Weight: 1304 g
Dimensions: 90 x 35 mm
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