Born to Buy: A Groundbreaking Expose of a Marketing Culture That Makes Children "Believe They  Are  What They  Own." (USA Today) (Paperback)
  • Born to Buy: A Groundbreaking Expose of a Marketing Culture That Makes Children "Believe They  Are  What They  Own." (USA Today) (Paperback)
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Born to Buy: A Groundbreaking Expose of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today) (Paperback)

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£9.99
Paperback 304 Pages / Published: 16/01/2006
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Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Publisher: Simon & Schuster
ISBN: 9780684870564
Number of pages: 304
Weight: 283 g
Dimensions: 214 x 140 x 23 mm


MEDIA REVIEWS
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times

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