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Books for Sale - Publishing Pathways (Hardback)
  • Books for Sale - Publishing Pathways (Hardback)
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Books for Sale - Publishing Pathways (Hardback)

(author), (author), (author)
£25.00
Hardback Published: 01/12/2009
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Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.

Publisher: The British Library Publishing Division
ISBN: 9780712350853
Dimensions: 208 x 149 mm

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