Visit our Christmas Gift Finder
Click & Collect from 2 Hours
Last Christmas Delivery Dates
Free UK Standard Delivery on orders £20 and over Order in time for Christmas 18th December 2nd Class | 19th December 1st Class Free Click & Collect to shops From 2 hours of your order*
Bold: How to be Brave in Business and Win (Paperback)
  • Bold: How to be Brave in Business and Win (Paperback)
zoom

Bold: How to be Brave in Business and Win (Paperback)

(author), (author)
£19.99
Paperback 336 Pages / Published: 03/04/2011
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

Publisher: Kogan Page Ltd
ISBN: 9780749463441
Number of pages: 336
Weight: 572 g
Dimensions: 235 x 160 x 15 mm

You may also be interested in...

The Virgin Way
Added to basket
What You See Is What You Get
Added to basket
Good To Great
Added to basket
£21.99
Hardback
The Business Book
Added to basket
DK
£17.99
Hardback
Getting to Yes
Added to basket
£9.99
Paperback
How Google Works
Added to basket
£10.99
Paperback
Start a Small Business
Added to basket
The Personal MBA
Added to basket
£12.99
Paperback
The Obstacle is the Way
Added to basket
Losing My Virginity
Added to basket
Start It Up
Added to basket
£10.99
Paperback
The Code Book
Added to basket
£10.99
Paperback
No Angel
Added to basket
£12.99   £10.49
Paperback
Mastery
Added to basket
£15.99
Paperback
Craft, Show & Sell
Added to basket
£12.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.