Your Waterstones card is changing, introducing...
TELL ME MORE
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardback)
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardback)
zoom

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardback)

(author), (author), (author)
£20.00
Hardback Published: 01/01/2005
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Check availability At your local shop
The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.

Publisher: Harvard Business Review Press
ISBN: 9781591396192
Weight: 565 g
Dimensions: 241 x 162 x 23 mm

You may also be interested in...

Warren Buffett on Business
Added to basket
Traction
Added to basket
£12.99
Paperback
The Art of Social Media
Added to basket
Start Something That Matters
Added to basket
Key Management Models, 3rd Edition
Added to basket
The McKinsey Way
Added to basket
The Founder's Dilemmas
Added to basket
Growth Hacker Marketing
Added to basket
The Every Day MBA
Added to basket
£14.99
Paperback
Switch
Added to basket
£9.99
Paperback
The Concise 33 Strategies of War
Added to basket
The Business Model Navigator
Added to basket
Playing to Win
Added to basket
£22.00
Hardback
Positioning: The Battle for Your Mind
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.