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Black Social Dance in Television Advertising: An Analytical History (Paperback)
  • Black Social Dance in Television Advertising: An Analytical History (Paperback)
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Black Social Dance in Television Advertising: An Analytical History (Paperback)

(author)
£32.50
Paperback 200 Pages / Published: 30/08/2011
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Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

Publisher: McFarland & Co Inc
ISBN: 9780786459445
Number of pages: 200
Weight: 281 g
Dimensions: 9 x 6 x 12 mm

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