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Biomedical Communications: Purpose, Audience, and Strategies (Paperback)
  • Biomedical Communications: Purpose, Audience, and Strategies (Paperback)
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Biomedical Communications: Purpose, Audience, and Strategies (Paperback)

(author)
£36.99
Paperback 458 Pages / Published: 31/07/2001
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With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

Publisher: Elsevier Science Publishing Co Inc
ISBN: 9780124967519
Number of pages: 458
Weight: 630 g
Dimensions: 229 x 152 x 25 mm

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