Big Ideas: The Essential Guide to the Latest Thinking (Paperback)
  • Big Ideas: The Essential Guide to the Latest Thinking (Paperback)
zoom

Big Ideas: The Essential Guide to the Latest Thinking (Paperback)

(author)
£8.99
Paperback 176 Pages
Published: 01/02/2008
Notify me when available

Stay one step ahead and let us notify you when this item is next available to order.

A witty and indispensable guide to modern-day buzzwords.

Big Ideas explains where concepts like 'the long tail', 'urban tribes' and 'soft power' came from, what they mean, and what their critics say about them.


It includes explanations of key terms such as:

Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life.

The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics.

Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.

Publisher: Atlantic Books
ISBN: 9781843547105
Number of pages: 176
Weight: 215 g
Dimensions: 198 x 129 x 14 mm
Edition: Main

You may also be interested in...

Talking to Strangers
Added to basket
Let the Light Pour In
Added to basket
Endgame
Added to basket
£22.00   £17.99
Hardback
Ghostbusters: Ghost Trap
Added to basket
£10.99
Multiple items
Gilmore Girls: Stars Hollow Light-Up Sign
Added to basket
All You Need Is Love
Added to basket
£25.00   £21.99
Hardback
Tiny Violin
Added to basket
£9.99
Multiple items
Joe Wilkinson
Added to basket
£18.99
Hardback
Stay True
Added to basket
£10.99
Paperback
Karma
Added to basket
£22.00   £16.99
Hardback
All About Love
Added to basket
£10.99
Paperback
Down the Drain
Added to basket
£20.00
Hardback
Rick and Morty: Talking Pickle Rick
Added to basket
Harry Potter: Patronus Mini Projector Set
Added to basket

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: