This book is a must-have for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: The Art of Proposal Writing; The Proposal Lifecycle; Presentation and Format; Corporate and Client Culture.
Publisher: BCS Learning & Development Limited
Number of pages: 140
Weight: 236 g
Dimensions: 244 x 170 x 8 mm
Well structured, easy to understand and follow, and full of practical advice written in the style David advocates, this book should be a mandatory read for anyone contributing to a proposal, regardless of their role, experience or background. An essential read! -- Chris Whyatt * Creator of the Get to Great (TM) benchmarking methodology *
This book is an excellent guide on how to approach proposal writing. -- Viv Green * Cap Gemini *