Bhartiya Media Vyavsay (Paperback)Vanita Kohli-Khandekar (author)
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The outstanding feature of the fourth edition is a new chapter on digital media-arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India.
This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media.
This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 460
Dimensions: 241 x 158 mm
Edition: 4th Revised edition
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