Beyond Trend: How to Innovate in an Over-designed World (Hardback)
  • Beyond Trend: How to Innovate in an Over-designed World (Hardback)
zoom

Beyond Trend: How to Innovate in an Over-designed World (Hardback)

(author)
£27.99
Hardback 224 Pages / Published: 11/07/2008
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Now that marketers have discovered the value that design brings to their brands, the pressure is on for creative people to continually deliver the newest looks and ideas. It's a whole new world for creatives, and big business is inviting you in. But the design world is becoming less predictable. Now that everything has been designed, what's next?Matt Mattus is a professional trend-hunter. He knows that whether you are a designer, a marketer or a CEO, you need to stay in front of the cutting edge for your clients. In Beyond Trend, you'll learn how to spot and cultivate the creative traits - in yourself and others - that allow true innovation to occur.As Mattus leads you through a whirlwind of trend assessments - contemporary and historical movements in art, fashion, architecture, film and even technology - you'll learn how to effectively absorb the world around you and figure out what's next.After all, it's up to you to move beyond trend.From the Introduction: "Design and invention are two characteristics that help define our species. The ability to discover - either through curiosity or experimentation - has enabled mankind to overcome fear through experience, and to create a world rich with structure and art. We build tools, we migrate and we make improvements. We have harnessed creativity. We have taken the basic requirements for life - shelter, food, and clothing - and, as humans, we've applied creative design ...and then more design ...and more ...until today there is nothing that hasn't been "designed." We have put our stamp on just about everything, from how we live to what we eat and what we feel. This may be a dream state for those of us who are aesthetically inclined. Others of us must ask, is all of this necessary? Good? Right? Important? Or even useful?" - Matt Mattus

Publisher: F&W Publications Inc
ISBN: 9781581809619
Number of pages: 224
Weight: 798 g
Dimensions: 229 x 178 x 21 mm

You may also be interested in...

Boundless Style
Added to basket
£16.99
Spiral bound
The Urban Sketcher
Added to basket
Tilda Sunshine Sewing
Added to basket
2017 North American Coins & Prices
Added to basket
Tula Pink Coloring with Thread
Added to basket
Drawing for the Absolute Beginner
Added to basket
Key to Drawing with Imagination
Added to basket
Mastering Manga with Mark Crilley
Added to basket
Drawing in Pen and Ink
Added to basket
The Sewing Machine Classroom
Added to basket
Draw With Jazza - Creating Characters
Added to basket
Lee Hammond's Big Book of Acrylic Painting
Added to basket
Shojo Fashion Manga Art School
Added to basket
Sewing Luna Lapin's Friends
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.