Beyond Hofstede: Culture Frameworks for Global Marketing and Management (Hardback)Cheryl Nakata (editor)
Hardback 290 Pages / Published: 16/07/2009
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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Publisher: Palgrave Macmillan
Number of pages: 290
Weight: 510 g
Dimensions: 216 x 140 x 17 mm
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