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Beyond "e": 12 Ways Technology is Transforming Sales and Marketing (Paperback)
  • Beyond "e": 12 Ways Technology is Transforming Sales and Marketing (Paperback)
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Beyond "e": 12 Ways Technology is Transforming Sales and Marketing (Paperback)

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£17.99
Paperback 300 Pages / Published: 16/12/2001
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The dizzying barrage of new web-based marketing technologies is leading to confusion, the rule of "hype," and bad marketing decisions. "Beyond "e"" is designed to help sales and marketing executives look beyond current ebusiness fads to understand the fundamentals that will distinguish sales and marketing leaders in the future.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071376495
Number of pages: 300
Weight: 657 g
Dimensions: 231 x 157 x 30 mm

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