Better Living: Advertising, Media and the New Vocabulary of Business Leadership, 1935-55 - Media topographies (Hardback)
  • Better Living: Advertising, Media and the New Vocabulary of Business Leadership, 1935-55 - Media topographies (Hardback)
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Better Living: Advertising, Media and the New Vocabulary of Business Leadership, 1935-55 - Media topographies (Hardback)

(author)
£13.50
Hardback 192 Pages / Published: 31/03/1999
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A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.

Publisher: Northwestern University Press
ISBN: 9780810115859
Number of pages: 192
Weight: 720 g
Dimensions: 250 x 163 x 26 mm
Edition: Annotated edition

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