Best Practices in Marketing and Their Impact on Quality of Life - Applying Quality of Life Research (Hardback)
  • Best Practices in Marketing and Their Impact on Quality of Life - Applying Quality of Life Research (Hardback)

Best Practices in Marketing and Their Impact on Quality of Life - Applying Quality of Life Research (Hardback)

,
£100.50
Hardback Published: 05/06/2013
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers' quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens' quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

Publisher: Springer
ISBN: 9789400758773

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot