Being Ethnographic: A Guide to the Theory and Practice of Ethnography (Hardback)Raymond Madden (author)
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Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society.
Driven by classic and anecdotal case studies, Being Ethnographic highlights the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, Madden demonstrates how both theory and practice can work together to produce insights into the human condition. This fully updated second edition includes:New material on intersubjectivity Information on digital inscription tools A practical guide to qualitative analysis software New coverage of cyberethnography and social media Expanded information on ethnographic possibilities with animals
Filled with invaluable advice for applying ethnographic principles in the field, it will give researchers across social sciences everything they need to walk a mile in someone else's shoes.
Publisher: SAGE Publications Ltd
Number of pages: 224
Weight: 480 g
Dimensions: 234 x 156 mm
Edition: 2nd Revised edition
With a vivid writing style, Madden uses stories from the field to illustrate how fascinating conducting ethnography can be.
This new edition is an even more excellent addition to ethnographic literature than the previous edition. With an accessible, stimulating style, it draws richly on the author's ethnographic experiences, identifying their benefits and pitfalls, and discusses ethnographic uses of technology, virtual environments and different aspects of non-human ethnography.
-- Peter Sercombe
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