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Behavior Principles in Everyday Life (Paperback)
  • Behavior Principles in Everyday Life (Paperback)
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Behavior Principles in Everyday Life (Paperback)

(author), (author)
£164.49
Paperback 416 Pages / Published: 18/09/2000
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For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory.

This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday life-showing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations.

Publisher: Pearson Education (US)
ISBN: 9780130873767
Number of pages: 416
Weight: 670 g
Dimensions: 236 x 178 x 23 mm
Edition: 4th edition

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