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Beat the Crisis: 33 Quick Solutions for Your Company (Hardback)
  • Beat the Crisis: 33 Quick Solutions for Your Company (Hardback)
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Beat the Crisis: 33 Quick Solutions for Your Company (Hardback)

(author)
£22.99
Hardback 159 Pages / Published: 11/12/2009
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Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression.

In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly.

However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories-"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services"-Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint.

Publisher: Springer-Verlag New York Inc.
ISBN: 9781441908223
Number of pages: 159
Weight: 399 g
Dimensions: 235 x 155 x 15 mm
Edition: 2010 ed.


MEDIA REVIEWS

From the reviews:

"The 200-page practical advice guidebook ... by Professor Hermann Simon is exactly the solution we had been waiting for in the current economic crisis. Definitely worth reading! ... It outlines the fast-acting measures you need to help you survive the crisis - without causing lasting damage to your brand or your company." (BRANDNEWS, August, 2009)

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