Basics Typography 03: Understanding Type - Basics Typography (Paperback)
  • Basics Typography 03: Understanding Type - Basics Typography (Paperback)
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Basics Typography 03: Understanding Type - Basics Typography (Paperback)

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£23.99
Paperback 184 Pages / Published: 04/03/2013
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Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

Publisher: Bloomsbury Publishing PLC
ISBN: 9782940411825
Number of pages: 184
Weight: 523 g
Dimensions: 230 x 160 x 16 mm


MEDIA REVIEWS
The design philosophy is clearly visible. AVA books are exactly the type of texts that students will respond to. * Alan Meades, Canterbury Christ Church University, UK *
Great introduction to this subject, it gives good guidance to fledgling designers and expands knowledge without being over technical or too basic. a great title for year one design graduates, or anyone who uses type. -- Gary Martin, London College of Communication, UK
Great book. Comprehensive, well written and a worthwhile addition to any graphic design students bookshelf. * Andy Ellison, Nottingham Trent University, UK *

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