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Basics Advertising 03: Ideation - Basics Advertising (Paperback)
  • Basics Advertising 03: Ideation - Basics Advertising (Paperback)
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Basics Advertising 03: Ideation - Basics Advertising (Paperback)

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£22.99
Paperback 184 Pages / Published: 26/09/2011
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Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.

Publisher: Bloomsbury Publishing PLC
ISBN: 9782940411504
Number of pages: 184
Weight: 508 g
Dimensions: 230 x 160 x 15 mm


MEDIA REVIEWS
A must for all advertising students packed with interesting case studies from all around the world, plus most importantly - practical exercises to complete along the way ... We also liked the Working with Ethics section at the back of the book which is designed to make readers question their work through topics such as sustainability and stereotypes. * Katie Dominy, Arts Thread blog, Nov 2011 *
Very useful, not just for advertising, but for all creative disciplines that require projects to be developed. The images/case studies are very useful for illuminating the ideas presented, and are great for teaching (visualizing in a lecture, for example). * Craig Batty, RMIT University, Australia *
Finally... a book that is dedicated to addressing creativity in advertising, and that covers the area in enough depth without becoming overly academic and theoretical. This will be a required text for my module on Creative Advertising. * Andrew Jackson, Canterbury Christ Church University, UK *

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