BASIC MARKETING (Hardback)
  • BASIC MARKETING (Hardback)
zoom

BASIC MARKETING (Hardback)

(author), (author), (author)
£150.99
Hardback 784 Pages / Published: 16/04/2013
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here.

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.


Publisher: McGraw-Hill Education - Europe
ISBN: 9780078028984
Number of pages: 784
Weight: 1633 g
Dimensions: 282 x 218 x 33 mm
Edition: 19th edition

You may also be interested in...

Recommended
Added to basket
£14.99
Paperback
Breakthrough Branding
Added to basket
Marketing Management, Global Edition
Added to basket
No B.S. Price Strategy
Added to basket
Fashion Merchandising
Added to basket
Guerrilla Marketing
Added to basket
£13.99
Paperback
Brilliant Selling
Added to basket
£12.99
Paperback
Brand Against the Machine
Added to basket
Truth, Lies, and Advertising
Added to basket
Understanding Markets and Strategy
Added to basket
If You're Not First, You're Last
Added to basket
Kapferer on Luxury
Added to basket
The Sales Acceleration Formula
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.