Basic Marketing (Paperback)
  • Basic Marketing (Paperback)
zoom

Basic Marketing (Paperback)

(author), (author), (author)
£44.99
Paperback 864 Pages / Published: 01/02/2010
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
"Basic Marketing, 17/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071311847
Number of pages: 864
Weight: 1706 g
Dimensions: 760 x 190 x 300 mm
Edition: 17th Revised edition

You may also be interested in...

Small Business Marketing for Dummies
Added to basket
Guerrilla Marketing
Added to basket
£13.99
Paperback
Fashion Merchandising
Added to basket
If You're Not First, You're Last
Added to basket
International Marketing
Added to basket
Breakthrough Branding
Added to basket
No B.S. Price Strategy
Added to basket
Marketing Genius
Added to basket
£14.99
Hardback
Cultural Strategy
Added to basket
Understanding Markets and Strategy
Added to basket
Brandwashed
Added to basket
£14.99
Paperback
Marketing Management, Global Edition
Added to basket
Truth, Lies, and Advertising
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.