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Basic Marketing (Hardback)
  • Basic Marketing (Hardback)
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Basic Marketing (Hardback)

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£93.99
Hardback 800 Pages / Published: 01/11/2006
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This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073529806
Number of pages: 800
Weight: 2087 g
Dimensions: 277 x 216 x 33 mm
Edition: 16th Revised edition

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