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Basic Marketing Research (with Qualtrics Printed Access Card)
  • Basic Marketing Research (with Qualtrics Printed Access Card)
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Basic Marketing Research (with Qualtrics Printed Access Card)

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£64.99
Mixed media product 512 Pages / Published: 01/11/2013
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Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Publisher: Cengage Learning, Inc
ISBN: 9781133188544
Number of pages: 512
Weight: 1700 g
Dimensions: 284 x 224 x 25 mm
Edition: 8th edition

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