Basic Marketing Research, International Edition (with Qualtrics Printed Access Card) (Paperback)
  • Basic Marketing Research, International Edition (with Qualtrics Printed Access Card) (Paperback)
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Basic Marketing Research, International Edition (with Qualtrics Printed Access Card) (Paperback)

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£73.99
Paperback 624 Pages / Published: 10/07/2009
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Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Publisher: Cengage Learning, Inc
ISBN: 9781439041406
Number of pages: 624
Weight: 1230 g
Dimensions: 277 x 217 x 21 mm
Edition: International Student Edition

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