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Basic Marketing Research (Paperback)
  • Basic Marketing Research (Paperback)
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Basic Marketing Research (Paperback)

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£156.99
Paperback 672 Pages / Published: 13/07/2011
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

Publisher: Pearson Education (US)
ISBN: 9780132544481
Number of pages: 672
Weight: 1470 g
Dimensions: 276 x 216 x 28 mm
Edition: United States ed of 4th revised ed

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