Basic Marketing Research (Paperback)
  • Basic Marketing Research (Paperback)

Basic Marketing Research (Paperback)

Paperback Published: 13/07/2011
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

Publisher: Pearson Education (US)
ISBN: 9780132544481

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