"Barbie and Ruth" is the entwined story of two exceptional women. There's Barbie: the diminutive yet arrestingly voluptuous doll unveiled at the 1959 Toy Fair who became the treasure of 90 per cent of American girls and their counterparts in 140 countries. She went on to become an Olympic athlete, an air force pilot, a boutique owner, a presidential candidate, and a cultural icon. Then there's Ruth Handler, Barbie's creator: the tenth child of Polish-Jewish immigrants; a passionately competitive and creative business pioneer; and a mother and wife who wanted it all. After Ruth was forced out of Mattel, the company she founded, she used her breast cancer as an impetus to start a business that changed women's lives. She was ultimately honored as a pioneer, humanitarian, and masterful entrepreneur. Based on previously unavailable material, original research, and extensive interviews, "Barbie and Ruth" is the fascinating story of two women, and how together they indelibly changed American business and culture.
Publisher: HarperCollins Publishers Inc
ISBN: 9780061341328
Number of pages: 288
Weight: 236 g
Dimensions: 203 x 135 x 16 mm
"This stirring biography is a fine study of success and resilience." -- Publishers Weekly "Gerber's smoothly-written biography paints a fearless business woman as a devoted wife, a too-busy mother and a rock-'em-sock-'em executive." -- New York Post "Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell." -- Time magazine
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