Barack 2.0 (Paperback)
  • Barack 2.0 (Paperback)
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Barack 2.0 (Paperback)

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£30.50
Paperback 130 Pages / Published: 01/12/2008
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Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

Publisher: White Bullock Group, Inc
ISBN: 9780578008028
Number of pages: 130
Weight: 381 g
Dimensions: 280 x 216 x 9 mm

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