Baidu SEO: Challenges and Intricacies of Marketing in China (Hardback)
  • Baidu SEO: Challenges and Intricacies of Marketing in China (Hardback)
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Baidu SEO: Challenges and Intricacies of Marketing in China (Hardback)

(author)
£94.50
Hardback 160 Pages / Published: 30/06/2017
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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

Publisher: ISTE Ltd
ISBN: 9781786301116
Number of pages: 160
Weight: 356 g
Dimensions: 233 x 166 x 13 mm

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