Babe Ruth and the Creation of the Celebrity Athlete (Paperback)Thomas Barthel (author)
Paperback 175 Pages / Published: 30/07/2018
- We can order this
From his first year in the majors, George Herman ""Babe"" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter-they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.
Publisher: McFarland & Co Inc
Number of pages: 175
Dimensions: 254 x 178 x 9 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at