B2B: How to Build a Profitable E-commerce Strategy (Paperback)Michael Cunningham (author)
Paperback 224 Pages / Published: 06/06/2002
- Not available
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
Publisher: INGRAM PUBLISHER SERVICES US
Number of pages: 224
Weight: 306 g
Dimensions: 226 x 155 x 13 mm
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