Audience Evolution: New Technologies and the Transformation of Media Audiences (Paperback)

Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Expansive and important, Audience Evolution is grounded in the relevant bodies of theory and ultimately enlightening. Anyone with a serious interest in the operation of the media industries or popular culture should read this book. -- James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research ...very concise, tightly argued and very timely volume... Communications and Strategies ...its clarity, simplicty, and systematic narrative make it appealing and useful... -- Giacomo Poderi Teachers College Record ...provides new entrees into understanding how socially constructed definitions of audiences are changing. -- Grace Jackson-Brown Journalism and Mass Communication Education The book provides an excellent overview of how new media technologies have changed the patterns of audience behavior.Journal of Communication Journal of Communication a good combination of a critical approach to audience measurement as well as a thorough review of the development of audience information systems. -- Louisa Ha AEJMC This is an important book-one of the first scholarly analyses of both commercial and academic audience research trends amidst change -- Chris Sterling Communication Booknotes Quarterly No college-level media or sociology collection should be without this. Midwest Book Review