Assessing the Performance of Banking M&As in Europe: A New Conceptual Approach (Paperback)Rym Ayadi (author)
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This book examines the performance of mergers and acquisitions (M& As) in the banking industry in Europe and introduces a new conceptual approach for assessing the phenomenon. The results show that the economic and financial performance of a banking M& A depends on its underlying strategy. This strategy is based on two factors: a bank's initial activities and its geographical reach. The book demonstrates that achieving the optimal combination of these two factors is critical to the success or failure of an M&A.
Publisher: Centre for European Policy Studies
Number of pages: 84
Weight: 191 g
Dimensions: 229 x 152 x 6 mm
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