Asian Brand Strategy 2015: Building and Sustaining Strong Global Brands in Asia (Hardback)
  • Asian Brand Strategy 2015: Building and Sustaining Strong Global Brands in Asia (Hardback)

Asian Brand Strategy 2015: Building and Sustaining Strong Global Brands in Asia (Hardback)

£29.99
Hardback Published: 07/07/2015
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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Publisher: Palgrave Macmillan
ISBN: 9781137359162

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