Areas covered include:an introduction to studying the media the key concepts across print, broadcast and e-media media institutions audiences and the media case studies such as Heroes, Nuts, and The Daily Mail guided textual analysis of real media on the website and within the bookresearch and how to do it preparing for exams a production guide and how to respond to a brief.
AS Media Studies: The Essential Introduction for AQA clearly guides students through the course and gives them the tips they need to become proficient media producers as well as media analysts.
Publisher: Taylor & Francis Ltd
Number of pages: 348
Weight: 703 g
Dimensions: 248 x 171 mm
Edition: 3rd New edition
'Truly excellent! A veritable one-stop shop for those studying A Level Media Studies. Up to date, informative and user-friendly.' - Jo Wilcock, Senior Examiner AQA VCE Media and Communication
'Explanations of the media concepts, cultural terms and theoretical perspectives are clear, concise, well illustrated and accessible to all ... the notebook sections offer deeper insights ... and the stimulus to engage in more depth with media theories and debates ... The section on Media Institutions is the best I've seen.' - Julia Burton, Principal Examiner for Two AQA GCE Media Units
'An ideal coursebook for students and an invaluable planning tool for teachers.' - Les Grafton, A Level Teacher, AQA Subject Advisory Committee
'The book's coverage of the key concepts are simple and easy to read; the liberal and colourful images illustrate the examples effectively and serve to provide an introduction to the basic theories. The engaging layout, quotes and activities all serve to make interesting stimulus material.' - Media Education Association Newsletter
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