Applying Qualitative Methods to Marketing Management Research (Paperback)
  • Applying Qualitative Methods to Marketing Management Research (Paperback)
zoom

Applying Qualitative Methods to Marketing Management Research (Paperback)

(editor)
£79.99
Paperback 292 Pages / Published: 16/12/2003
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

Publisher: Palgrave Macmillan
ISBN: 9781349725069
Number of pages: 292
Dimensions: 216 x 140 mm
Edition: 1st ed. 2004

You may also be interested in...

Growth Hacker Marketing
Added to basket
Selling For Dummies
Added to basket
£12.99
Paperback
Hegarty on Creativity
Added to basket
Life's A Pitch
Added to basket
The Challenger Sale
Added to basket
Marketing For Dummies
Added to basket
The Fire Engine That Disappeared
Added to basket
Get Up to Speed with Online Marketing
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
The Long Tail
Added to basket
£9.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Wally Olins: The Brand Handbook
Added to basket
SPIN (R)-Selling
Added to basket
£21.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.