Applied Public Relations: Cases in Stakeholder Management - Routledge Communication Series (Hardback)
  • Applied Public Relations: Cases in Stakeholder Management - Routledge Communication Series (Hardback)
zoom

Applied Public Relations: Cases in Stakeholder Management - Routledge Communication Series (Hardback)

(author), (author)
£115.00
Hardback 258 Pages / Published: 15/04/2015
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors.

A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices.

This Third Edition features:

25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students

New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work

Increased emphasis on ethics and social responsibility

Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students

Publisher: Taylor & Francis Ltd
ISBN: 9780415526586
Number of pages: 258
Weight: 499 g
Dimensions: 229 x 152 x 18 mm
Edition: 3rd New edition


MEDIA REVIEWS

The cases presented in the third edition of Richardson and Hinton's Applied Public Relations will appeal to faculty and students alike. Organized by stakeholder group, the cases are fresh, involving a wide range of organizations and activists, and sure to provoke dynamic class discussions about strategy, tactics and ethics. Dr. Karen Russell, Associate Professor, Public Relations, Jim Kennedy New Media Professor, University of Georgia

You may also be interested in...

How to Win Campaigns
Added to basket
£24.99
Paperback
Public Relations For Dummies
Added to basket
Internal Communications
Added to basket
The Economics of Industrial Innovation
Added to basket
Brand Psychology
Added to basket
£24.99
Paperback
This is Service Design Thinking.
Added to basket
Brilliant PR
Added to basket
£10.99
Paperback
The PR Masterclass
Added to basket
Evaluating Public Relations
Added to basket
Public Affairs in Practice
Added to basket
Public Relations
Added to basket
On Purpose
Added to basket
£19.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.