Applied Marketing Research (Paperback)
  • Applied Marketing Research (Paperback)
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Applied Marketing Research (Paperback)

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£70.99
Paperback 336 Pages / Published: 01/07/1992
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A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making.

Publisher: Pearson Education (US)
ISBN: 9780201565041
Number of pages: 336
Weight: 943 g
Dimensions: 234 x 174 x 20 mm

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