Applied Marketing Research (Paperback)
Luiz Moutinho (author), Martin Evans (author)
£70.99
Paperback
336 Pages
Published: 01/07/1992
Published: 01/07/1992
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Applied Marketing Research (Paperback)
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A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making.
Publisher: Pearson Education (US)
ISBN: 9780201565041
Number of pages: 336
Weight: 943 g
Dimensions: 234 x 174 x 20 mm
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