Applied Consumer Behavior (Paperback)
  • Applied Consumer Behavior (Paperback)
zoom

Applied Consumer Behavior (Paperback)

(author), (author), (author)
£74.99
Paperback 408 Pages / Published: 15/02/1996
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

Publisher: Pearson Education (US)
ISBN: 9780201565010
Number of pages: 408
Weight: 600 g
Dimensions: 235 x 172 x 19 mm

You may also be interested in...

Contagious
Added to basket
£9.99
Paperback
Practical Ethnography
Added to basket
£23.99
Paperback
Marketing Research Essentials
Added to basket
Decoding the New Consumer Mind
Added to basket
Why We Buy
Added to basket
£11.43
Paperback
Decoded
Added to basket
£19.99
Hardback
Stickier Marketing
Added to basket
£19.99
Paperback
The 22 Immutable Laws of Branding
Added to basket
The Invention and ""The Detainee
Added to basket
Handbook of Marketing Scales
Added to basket
Consumer Behavior
Added to basket
£65.99
Hardback
Herd
Added to basket
£12.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Consumerology
Added to basket
£14.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.