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Applied Consumer Behavior (Paperback)
  • Applied Consumer Behavior (Paperback)
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Applied Consumer Behavior (Paperback)

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£74.99
Paperback 408 Pages / Published: 15/02/1996
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This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

Publisher: Pearson Education (US)
ISBN: 9780201565010
Number of pages: 408
Weight: 600 g
Dimensions: 235 x 172 x 19 mm

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