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Application of Gaming in New Media Marketing - Advances in Marketing, Customer Relationship Management, and E-Services (Hardback)
  • Application of Gaming in New Media Marketing - Advances in Marketing, Customer Relationship Management, and E-Services (Hardback)
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Application of Gaming in New Media Marketing - Advances in Marketing, Customer Relationship Management, and E-Services (Hardback)

(editor), (editor)
£196.00
Hardback 310 Pages / Published: 30/09/2018
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The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation.

Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Publisher: IGI Global
ISBN: 9781522560647
Number of pages: 310
Dimensions: 254 x 178 mm

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