Companies in the corporations that changed the world series all have one thing in common: They changed the way we live, and even the way we think. And each has been an industry pathfinder that enabled many other companies to succeed.Each Book in the series: explains how the company changed the way we live, work, enjoy leisure, communicate, drive, or shop; details each company's history, innovations and competitive advantage, missteps, financial results, and future prospects; spotlights entrepreneurs and the methods they used to achieve stellar results; and, provides timelines for context, trivia for fun, case studies for learning, and executive biographies for interest and profit.Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still the head of Apple, not only succeeded, but broke ground in the business world in ways few though possible. How did Apple do it?
How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music? And how did it capture the hearts and minds of users so deeply that being a "Mac person" makes you a member of a special club?
Publisher: Greenwood Press