Apex Hides the Hurt (Paperback)
  • Apex Hides the Hurt (Paperback)
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Apex Hides the Hurt (Paperback)

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£8.99
Paperback 224 Pages
Published: 01/03/2018
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This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.

And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.

Publisher: Little, Brown Book Group
ISBN: 9780708898758
Number of pages: 224
Weight: 208 g
Dimensions: 198 x 130 x 17 mm


MEDIA REVIEWS

A brilliant, witty, and subtle novel, written in a most engaging style, with tremendous aptness of language and command of plot - New York Review of Books

Brilliant. . . . Exhilarating. . . . What keeps you reading this critique of language is its language, and our perverse delight in the ingenious abuse of words - New York Times

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“Good but not great”

Whitehead's tale of a 'namer' who is brought in as a consultant in a town is quite fun but his writing style veers a bit too often in the 'knowing blokey' range for my liking.
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