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Anytime, Anywhere: Entrepreneurship and the Creation of a Wireless World (Hardback)
  • Anytime, Anywhere: Entrepreneurship and the Creation of a Wireless World (Hardback)
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Anytime, Anywhere: Entrepreneurship and the Creation of a Wireless World (Hardback)

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£45.99
Hardback 322 Pages / Published: 10/06/2002
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Wireless entrepreneurs are transforming the way people live and work around the globe. In the process they have created some of the fastest-growing companies on the planet. This book tells the story of the birth and explosion of cellular and wireless communications as seen through the eyes of one of the industry's pioneers, Sam Ginn. As deregulation and privatisation swept the globe, Ginn and his team at Air Touch Communications fought for and won licenses on several continents. They built an amazingly successful business using strategic partnerships and joint ventures. In the process they demonstrated a new model for global entrepreneurship in a high-tech, information-based economy. The combination of Air Touch with Vodafone in 1999, and Vodafone with Mannesmann in Europe in 2000 created the largest wireless business in the world. Vodafone also formed a joint venture with Bell Atlantic to create the largest wireless company in America.

Publisher: Cambridge University Press
ISBN: 9780521816168
Number of pages: 322
Weight: 640 g
Dimensions: 229 x 152 x 22 mm


MEDIA REVIEWS
Review of the hardback: '... the combination of academic insights with the 'insider' perspective derived from interviews with key players makes for a very readable and interesting book.' Business History
"...brilliant..." American Historical Review
"A very useful and crisply-written case study." Catholic Biblical Quarterly
"The book provides a fascinating case study in 'alliance entrepreneurship' and the modern blending of technology and cross-border capital." Foreign Affairs
"Anyone interested in the cellular history (i.e., technological or biographical) should read this book.... This reviewer found the book exciting and packed with historical tidbits that make the history of these devices come alive, much as Tracy Kidder's "The Soul of a New Machine"R (1981) did for the computer revolution by focusing on the management of technology.... Recommended for practitioners and interested general readers and for academic collections, lower-division undergraduate and up." Choice
"In conclusion, Anytime, Anywhere gives a clear, reliable, and historically informed description of one of the central corporate stories of the wireless telephony industry, an important area unexplored by historians....the book will give the reader with no previous knowledge a clear idea of the crucial business and technological shifts in the industry." Business History Review

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