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Antezedenzien Und Konsequenzen Der Preiszufriedenheit (Paperback)
  • Antezedenzien Und Konsequenzen Der Preiszufriedenheit (Paperback)
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Antezedenzien Und Konsequenzen Der Preiszufriedenheit (Paperback)

(author)
£76.00
Paperback 260 Pages / Published: 23/02/2005
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Sandra Rothenberger untersucht Antezedenzien und Konsequenzen der Preiszufriedenheit und zeigt, dass die Preiszufriedenheit neben der Leistungs- und der Produktzufriedenheit einen wesentlichen Einfluss auf die Gesamtzufriedenheit des Kunden und damit auf seine Wiederkaufsbereitschaft und sein Beschwerdeverhalten ausubt.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824482405
Number of pages: 260
Weight: 338 g
Dimensions: 210 x 148 x 14 mm
Edition: 2005 ed.

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